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Friday, March 26, 2010

Give me a reason and I will come out to play


Last weekend I took time off to have fun and catch up with some people who are very important to me. My good friend from Italy, Barbara, came to town.  We had spent many enjoyable years together, back when I started my fashion career in Milan...it seems like that was decades ago, but the time has just flown by.  Seeing her again after such a long time was a real treat, even if for only a weekend.  We packed the weekend with shopping, dining, and, best of all, reminiscing about our time in Milan, which bought back many fond memories.  She reminded me of escapades long forgotten but quickly revived, and for her to see how my business has grown from an idle dream into an actual brand was, as you might imagine, mutually rewarding. 

Our good times started on the right note.  Barbara arrived Friday morning, along with another girlfriend, Elena, at 10 AM sharp to my showroom...to shop, what else?  I was really happy she liked my dresses…actually, she bought four in the space of half an hour – she insisted on paying for them, she wouldn’t have it any other way. Oh, did I tell you that Barbara works for Christian Dior in Italy? So her buying the Aysha Saeed label was a huge compliment for me. 

Thursday, March 4, 2010

Signette on Sale at BeyondtheRack.com


I'm excited to announce that tomorrow, March 5th, at 11:00 AM, a number of pieces from Signette, my label before I renamed it Aysha Saeed, will be on sale at BeyondTheRack.com!The sale will run from March 5th through March 8th, and will feature my pieces at up to 60% off - so check it out, and tell your friends!



Every woman deserves three men

An entrepreneur’s life is a hectic one – between our business lives and personal dramas, we constantly managing countless little things. Over the years, some well-meaning (if slightly benighted) souls have asked me how I manage to “do it all” and make it look so easy. Simple questions deserve simple answers: ‘Well, there are 24 hours in a day, you know.’  This ambiguous little quip keeps them guessing, but what exactly do I mean, anyway?  The real answer is, of course, that I could never do what I do without the help and support of great friends (bet you didn’t see that coming).